Before Oglivy and the creative advertising revolution, before Apple’s game-changing 1984 commercial, there was Darrin Stephens. From the TV show Bewitched. 

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He wore crisp black suits, wrote creative advertising slogans, and he was married to a witch. I wanted to wear that, do that, and be married to a witch.

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Today, I usually wear jeans. There are no magical powers in my family. But I’ve become the go-to copywriter for some of the world’s best known brands and most successful advertising agencies. They know that successful copywriting, in the right hands, can propel a brand, increase sales, and build loyalty.

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Great copy captivates and engages. It persuades and seduces. It turns complexity into simplicity, and prospects into customers.

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That's not magic, although I wish it were. I would need to drink a lot less coffee. It's not AI, either. 

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Effective copy can be found in an email, a blog post, a website, a commercial, a sales letter, or almost anywhere. It just needs to be born from targeted curiosity, sound strategy, and the experience to deliver results. 

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Take that, Darrin Stephens.

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