FIRSTSERVICE RESIDENTIAL

Growth for this nationwide property management company was flat. They needed to reach HOA board members at their homes. We developed a multi-stage direct mail campaign with the theme "We Got This," which included a deck of playing cards. It was a fun, inexpensive, and novel idea. Their target audience soon learned there were (at least) 52 reasons why they needed to call  FirstService Residential (below are just a few of them).